Media Representations of Women
Program #DOUS001. Recorded in Taos, NM on April 16, 1999.Images of women are produced in Madison Avenue advertising agencies and then refracted through the prism of media. Feel-good lines like, "You've come a long way baby," and "Never underestimate the power of a woman," mask the mixed messages which heighten feelings of inadequacy and undermine self-esteem. Young girls are particularly vulnerable and are specifically targetted. Impossible standards of beauty are constructed. You can have a career and all that, but unless you are thin as a supermodel with perfect skin, hair, eyes and thighs, you just haven't made it. Media stereotypes abound from the unfulfilled professional, to the nurturing mother, to the scheming vixen. In recent years, feminists are breaking down conventional representations of women.
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