Help AR spread its progressive message to larger audiences at a time when it's particularly needed! We have no underwriters, government grants or advertising income. Radio stations receive our programming free of charge. We depend solely on you, our listeners, to sustain us.

We welcome your tax-deductible contributions for any amount. Send your check to RISE UP-Alternative Radio, PO Box 551, Boulder, CO 80306. Or just give us a call at (800) 444-1977, Monday–Thursday 8:30–4:30pm, Mountain Time.

DonateSubscribe Subscribe Monthly

How TV Exploits its Audience

Program #JHAS004. Recorded in Amherst, MA on March 08, 2007.

In a 1958 speech, legendary broadcast journalist Edward R. Murrow said about TV, "This instrument can teach, it can illuminate; yes, and even it can inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise, it is nothing but wires and lights in a box." Imagine if Murrow were around today with all talk shows full of hot air, vitriol and salaciousness. That box is a delivery system for media corporations to sell eyeballs, audiences, to other corporations called advertisers. That's the political economy of TV. Viewers are bombarded with ads wrapped around inane programming. The box has great potential as Murrow says, but it is barely approaching it. TV is more of a device to get people to buy things they don't really need.


Sut Jhally

Sut Jhally is Professor of Communications at the University of Massachusetts-Amherst. He is the founder and executive director of the Media Education Foundation and the author of The Codes of Advertising. He co-directed the critically acclaimed documentary, Hijacking Catastrophe: 9/11, Fear and the Selling of American Empire.

Customer Reviews

No reviews yet Write a review

Shopping Cart

Your cart is currently empty

(800) 444-1977