Mad Cow USA
Mad cow disease. Could the nightmare happen here? Since its outbreak in Britain, concerns have arisen about the disease spreading to the United States. Although Europe has banned most of the feeding practices linked to mad cow, animal cannibalism—the feeding of animal remains to animals—continues more extensively in the U.S. than anywhere in the world. The issue attracted national media attention when TV star Oprah Winfrey was sued for libel by the Texas Beef Group for discussing the topic on her show.
John Stauber is a leading critic of the public relations industry. He is founder and director of he Center for Media and Democracy in Madison, Wisconsin. The Center publishes PR Watch, an investigative quarterly. He is co-author of Toxic Sludge is Good for You and Mad Cow USA: Could the Nightmare Happen Here?
Sheldon Rampton is co-author of Mad Cow USA: Could the Nightmare Happen Here? He and John Stauber worked at the Center for Media & Democracy in Madison, Wisconsin for many years. Together they authored 6 books.